An evening with Leona at Westfield Sydney

Thank you to all of our lovely and loyal Leona ladies who attended our event last night.

Leona was so happy to meet some of her ladies and loves to see women feeling fabulous wearing her collection!

There was a delicious spread put on courtesy of our friends at Xanthi - a special thank you goes to David the Head Chef & Owner! The ladies were indulged in amazing twice cooked pork belly baklava and vine leaf dolmathes, slow cooked lamb pita bread wraps and and array of sumptuous Greek treats!

Ladies were sipping Prosecco all evening thanks to San Miranda as well as Coconut Water, delicious Stolen Recipe ice tea and San Pellegrino mineral water.

The lucky ladies who made a purchase on the evening received a special discount! Those who spent over $200 will receive a gift from us in June – A Leona Edmiston clutch valued at $295! (ladies, we’ll send you a reminder when your clutch is ready to be picked up[from Westfield Sydney!)

Here are a few pics from the evening....

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The Cote D’Azur: From an intern’s eyes

We asked our little fashion intern, Beth Coleman, to write a celebrity post for us this week. Here’s her version of our Spring/Summer 2013 Cote D’Azur Parade last week!

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Being an intern for Leona Edmiston, Cote D’Azur was nothing less of exhilarating. Having spent various weeks preparing gift bags, casting models, packing boxes and trying my hardest to contain my excitement, the night was more spectacular than expected. Being my first ever fashion show, I was quite anxious of what was to come. As I arrived at Catalina’s restaurant in Rose Bay, I made my way to the van of chaos. Filled with drop-dead-gorgeous models, delicious Greek Salad and the lingering of hairspray, I managed to find somewhere to drop my bag and start snapping.

With a combined team of MAC makeup artists, Sloan and Schwarzkopf hair stylists, each girl leaving the van made a statement. Slick ponytails and bold red lips sure were an asset to Leona’s dazzling frocks.

Not a long wait after, Leona herself arrived and that’s when the production began coming to life. She escorted the models inside and gave each of them individual instructions on where, when and how she wanted them to make their way down the catwalk. They each had a platform, but she was quite particular on how each girl would pose to best showcase off each of her masterpieces.

Back to the van to get this show started!

As the sun lowered, the show lights appeared and the red carpet rolled out. That moment was what gave me such a buzz! As the guests arrived, I made my way to the van but made sure I had a peep-hole so I could spot all my favourite bloggers, stylists and television personalities. (in which I did!) We were given notice in which the show would soon commence and at that very moment, the van became absolute chaos. We were assigned to two models each, and three looks per model, mind you that seems a lot less than it certainly feels. By this stage, we had each model in their first look and we were ridiculously excited to get the ball rolling. Lights, camera, action!

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Refine, Refrock, Refresh! Use our Consignment program to trade in your frocks…

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Now that Winter is creeping in, it’s time to revamp your wardrobe – it’s time to Refine, Refrock and Refresh with the Leona Edmiston Consignment program!

Follow these simple steps:

1. REFINE: Select your un-wanted Frocks & give them to us!

Worn your frock at too many events and need a new one? Refine your wardrobe and bring your pre-loved frocks to a Vintage Boutique or to one of our consignment events.

2. REFROCK: You get a gift certificate & we re-sell your frock!

We agree on a price & give you a gift certificate for 50% on the spot! We then re-sell your frock for the agreed price at our Vintage Boutiques.

3. REFRESH: Spend your gift certificate on new pieces!

Refresh your wardrobe using your new gift certificate. Spend it on new season at Flagship Boutique’s or spend it on hugely discounted items at our Vintage Boutiques!

 

Click here for Vintage Boutique locations:

https://leonaedmiston.com/locations

 

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LMFF: L’Oreal Paris Runway 2 Presented by InStyle

We LOVED being a part of the L’Oreal Melbourne Fashion Festival last week – thank you InStyle Magazine!

If you didn’t get to make it, here are some shots to take you behind the scenes on what InStyle Mag think is the best of the collection for AW13! What is your favourite?

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The Highlife… Inside Leona’s country getaway

Leona always tries to maintain a good work/life balance, which includes heading to the Southern Highlands to escape the bustling city. Jeremy, her husband, and Leona have given their hideaway a huge make-over and now you get to see inside her her hideaway! Here’s the feature story from the Southern Highlands Magazine, The Highlife

Peek through the gallery!

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Leona Edmiston’s first EVER HUGE Warehouse SALE in Perth!!

Hello ladies in the West! We’re bringing our Warehouse SALE to you for the very first time!

We’re clearing out our interstate warehouses and vintage boutiques to make room for NEW Collections! We’ve dramatically reduced all items from our previous collections of Frocks, Ruby, Heels, Handbags, Little Leona, Miss Leona and more! You’ll finally have access to previous seasons stock and consignment pieces that you’ve never seen before!

There are production samples, press samples and one off pieces from Head Office up for grabs from $50 and trims, buttons and fabric off cuts from $5! Keep your eye out for your favourite shapes in new fabrics never seen before!

Hash tag us with #LEWarehouseSale to receive a special surprise at the checkout and don’t forget to make sure you enter our lucky door prize for your chance to WIN a bottle of champagne!!

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Leona Edmiston’s HUGE Warehouse SALE is moving to Brisbane!!

We’re moving our HUGE Warehouse SALE to Brisbane!

We’re clearing out our interstate warehouses and vintage boutiques to make room for NEW Collections! We’ve dramatically reduced all items from our previous collections of Frocks, Ruby, Heels, Handbags, Little Leona, Miss Leona and more!

There are production samples, press samples and one off pieces from Head Office up for grabs from $50 and trims, buttons and fabric off cuts from $5! Keep your eye out for your favourite shapes in new fabrics never seen before!

Hash tag us with #LEWarehouseSale to receive a special surprise at the checkout and don’t forget to make sure you enter our lucky door prize for your chance to WIN a bottle of champagne!!

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