Grazia Magazine‘s hot tip for power dressing: Strict shapes and structured accessories. We pick the Marian Frock from our fast-tracked Autumn 2012 Collection, teamed with Leona’s personal favourite, the Annie Heels and Hazel Handbag. All in store now. Done! x
Fast tracked – NEW Autumn Collection
We know that you’ve all been dying to see the New Season Collection, so we fast-tracked our deliveries for Leona Edmiston Frocks just for you!
Signature block colour Frocks come with vintage influences and features such as a bat-wing, 50s waisted shapes and demure lengths. Think striking Scarlett Reds, Emerald Greens and Romantic Floral prints that will break up those chilly days and tempt you away from classic black.
The favourite in the office so far would have to be the Botanical Print. The cotton imported from our German mill is as soft as silk and the print is beautifully feminine yet rich.
You wanted it… NOW you’ve got it! x
LE loves… Yoshii!
It’s no secret that we all love Japanese food over here at LE HQ… but we just had to share this with you all! Last week, we lunched at Yoshii, a restaurant that until recently, had been forgotten about. And it’s easy to do, seeing in that it’s tucked into into the north end of the Sydney CBD where us fashion folk hardly ever travel to. Sure their décor is a little dated, they don’t stray from the traditional menu items and the soundtrack to lunch was a little strange, but you just can’t say anything about the delicious dishes and the stunning presentation! Butterfly carrot anyone? How about a scallop flower or daikon star?
Filed under LE loves...
Spotted: Rebel Wilson
We spotted Rebel Wilson in our Rosanna Frock. She’s lost 12kgs so far and we think Rebel is looking fabulous!
LE loves… The Press Club!
We sent two of our lovely ladies from our GPO Boutique out on a luxe luncheon! Amanda and Ellen have done such a great job looking after the GPO that we treated them to delicious meal at The Press Club, Melbourne. Here are a few snaps the girls took…

Amanda from our GPO Boutique: With a wardrobe full of gorgeous Leona frocks I’m always looking for an occasion to wear them out – so winning a dinner at the amazing press club restaurant was perfect! This is Hazel, my all time favourite style in the beautiful Ocelot Print.

Ellen from GPO: Ellen looking amazing in the silk Heaven frock. A night out with friends, frocks, delicious food and good wine – who could ask for more?

Yum!: Every plate was like a work of art – and tasted as good as it looked! This was the Bannockburn breast and leg, kalaboki, marouli, manitari and white onions.

The dessert: Zeus - The story of his 8 wives, Michel Cruizel chocolate made up of 8 elements (I can only remember the chocolate mousse, chocolate sorbet, chocolate and walnut cake, and chocolate twill but it was all amazingly delicious!)
All of the girls up in Sydney are very jealous indeed! x
Filed under LE loves...
Favourite Celebrity Moments: Daniela Hantuchova
Daniela Hantuchova takes a break from practice for the 2012 Brisbane International to update her wardrobe at Leona Edmiston Queens Plaza. The International tennis star was interviewed in store while our wonderful manager, Tara, made sure Daniela walked away with a Leona Edmiston Gwen Frock.
Favourite Celebrity Moments: Elle Macpherson
Elle Macpherson snapped at MAFW watching the Leona Edmiston parade, in Leona Edmiston! We loved Elle then and we love her now! x
Favourite Celebrity Moments: Joss Stone
We were super excited to have the gorgeous and talented Joss Stone wear one of our dresses on the cover of US Magazine LA Weekly. Personally, we don’t know what to look at – Joss in the stunning scarlet red dress or all of those men! Maybe both?
Who is Anu? Get to know the fabulous girl behind Leona Edmiston’s Autumn Winter Accessories!
How long have you been working with Leona Edmiston?
6 months (already …….. can you believe that!!!!)
What has been your biggest challenge so far?
Turning around the W12 collection in 1 month ……… talk about crazy beginnings!
What was the inspiration behind the accessories for A/W?
Handbags – elevating the Leona-centric pitch. Taking on colours and prints from the main range and highlighting that, creating a chapter within the season’s story.
Heels- everywhere you look, you’ll find heels with more detailing than there should be, this is a back to ‘stylish’ basics collection. From the most chic pair of Navy velvet pumps to the work boots in teal kid suede, I’d buy the entire collection!
Jewellery – everyone covers up in winters so the obvious thing to accessorise is your winter clothes. Nothing achieves that better than a light weight hand crafted Spanish brooch and for the fingers that pop out there are some equally stylish and wearable rings ……. you’ll keep looking at your hands all day!
What is it like to work in the studio?
Everyone here is great, it’s almost impossible to find a set of people who think alike and complete each other’s sentences from the first day …….. Everyone here is like that.
What is your must have buy for this season?
The Lila handbag is Black Pony leather…….. It’s gorgeous!
Why are heels, bags and jewellery so important to you?
“An accessory is merely a piece of iconography used to express individual identity” – The devil wears Prada.
Accessorising well can make (or break) your aura, sometimes accessorising cleverly is more important than the clothes you wear.
Besides, heels, bags & jewellery, they’re all so pretty ……. what’s not to love!
What is your biggest no no when it comes to accessories?
A sad handbag! If you have the capacity to buy one gorgeous handbag instead of 10 sad one’s, buy the ONE good handbag !
You are trapped in an elevator – what is your must have fashion accessory?
My handbag, the contents will keep me connected & entertained for hours!!
Facebook or twitter?
FACEBOOK….. Always!!
What can we expect to see from you in the future?
Awesome design’s that compliment Leona’s fabulous frocks!
To see the full collection of Leona Edmiston Autumn Winter Accesories click here or go into your favourite Leona Boutique! We have a feeling the Autumn Winter accessories are going to sell out like hot cakes!
Filed under News
Spotted: Kate Ceberano
We spotted Kate Ceberano looking fabulous in our Carmen Frock in this month’s Australian Women’s Weekly.


















